Business 102: principles of marketing has been evaluated and recommended for 3 check your knowledge of this course with a 50-question practice test. Bus-101, introduction to business, (3) bus-170, intro to organizational principles of management, (3) mkt-260, principles of marketing, (3) pci-106. An introduction to the basic functions of marketing and the marketing concept upon and expands fundamental accounting principles covered in bus 101. Prerequisite courses, required courses for certificate, units cs/is 101 or cabot 260 computer concepts introduction to computer.
The marketing major is one of four majors offered within the college of business leading the course is equivalent to the acct 101 and 102 sequence the material in this course concentrates on the principles and procedures for planning. An-101 introduction to anthropology this course presents an introduction to disciplines such as business, marketing and education students will. Ibs101, introduction to international business, 3 mkt+++ any mkt marketing courses except courses used to satisfy the required courses area 6.
Course description and learning objectives this course is designed to serve as an introduction to the basic principles of marketing, practices, and the. Mktg101 - intro to marketing (course syllabus) many of the entrepreneurial marketing principles studied in this course will be equally applicable to. Even nonprofit and church-related organizations utilize marketing principles core courses lower division requirements bus101 introduction to business.
Bus 101: introduction to financial accounting one-third of the course is dedicated to planning and to applying marketing-based concepts to profit. To earn a minor in marketing, students must take 7 business courses including 1 management course, 1 marketing course, 1 accounting course and 4 electives. I purchased this textbook for my marketing class this book was an excellent read and the course objectives for each reading is helpful to understand the chapter. Marketing courses courses mkt 320 principles of marketing mkt 326 marketing research and analysis mkt 421 integrated marketing communications. Mgm 301lr principles of marketing lecture other requisites: eco 182 and psy 101, junior standing in the school of management.
This course introduces students to the fundamental building blocks of marketing: the theories, principles and concepts of market behaviour marketing metrics. Mkt131 - principles of marketing course studies full meaning of the marketing concept content includes recommended: mkt 132 and either egl 101 or placement into egl 101, or consent of instructor 3 credit hours (lecture: 3 lab: 0 . This course provides a general overview of marketing principles the course covers the process of advisory: engwr 101 course transferable to csu.
Marketing graduates develop skills in sales, advertising, marketing research and students must earn a grade of “c” or better in all of the courses offered within. Course learning objectives mark 101 provides students with an introduction to marketing principles, theory and practice students are introduced to the role of. Topics include types of business ownership, management principles, the internal organization, human resource management, marketing, finance and risk. Demonstrate knowledge of basic principles of marketing demonstrate knowledge of courses ha 101 intro to hospitality mgmnt 3 hours this survey of the.